10 Steps To The Perfect Portfolio Website


You may have a personal portfolio website for a number of reasons. If you’re part of a team, then you might use one to blog about your sport career, your goals, show people what you’re doing and build your online presence.

A personal portfolio website is all about promoting you. You are a brand, and your name is a brand name. No one is going to know about your brand unless you get it out there; and if you’re a active sportsmen or sports women or any other type of creative and very good skater e.g., then it’s essential that you have a good portfolio website.

What makes for a good personal portfolio website?
1. Logo

Your logo is usually the first thing a user sees. In the Western world, we read from left to right, top to bottom, so it makes sense to put your logo in the top left of your website so that users can immediately identify who owns the website.

It doesn’t necessarily have to be your name, but if you’re trying to promote yourself online, then it’s a good idea to go by your name. And always link your logo to your home page. It’s a common convention that users expect online.

PLUS: We from Top Athletes + YouAre (EU/NL) create ONE for you!

2. Tagline

Once the user sees who owns the website, they’ll want to know what it is you do. This is where you explain what you do with a tagline. Your tagline should be short and snappy, summarizing what you do.

Things to ask yourself when writing your tagline:

    What are you? A starter? A writer? A pro?
    What do you do? Sports? Hobby?
    Where are you from? Country? City?
    Are you an individual or do you compete in a team? Are you looking fundings or just building your personal image?

3. Portfolio

This is a personal portfolio website after all, so your portfolio will determine whether the website is interesting or not. People will want to see your previous achievements to decide whether you’re good or not and for general interest, to see what you’ve been up to in the past.

Depending on what you do, your portfolio should contain big high-quality images, clearly accessible to the user. Always include a link to the live version of the article you were mentioned on, and link your screenshot to the detailed webpages (another common convention that people expect). Include a short description for each step you made, including the different skills that you needed to complete the different stages.

It’s never a bad idea to get a testimonial from a coach. Your visitors might also be interested in the stages of development for your lifecycle and how you arrived at the final outcome.

4. Services

Your tagline summed up what you do, but you’ll want to go into a bit more detail here about each dicipline and the goals in between that you achieved. You can’t expect potential fans to guess what you do based on your portfolio, and you don’t want to leave them wondering whether you offer already a lot to reach the top or not (yet).

Make it clear, and break it down: Biography, Diciplines, Calender, News, Photo album/video, branding, etc. You may want to be even more specific: ...### ads and so on.

5. About me (Biography)

It’s all about you. Let people see the man or woman behind the mask (i.e. sport). Share your background, where you came from, how many years you’ve been in the sport business, etc. The more details you give, the better your users can form a bond and build trust with you.

If you’re not camera-shy, show more pictures of yourself. This will give potential fans peace of mind by allowing them to see who they’re dealing with, and it adds an element of trust.

Don’t be afraid to show off your awards and recognition here. You want people to know you’re good at what you do.

6. Contact

This is one of the most important elements of a portfolio website but is often hidden or even neglected. A potential client has browsed your website, is impressed with your portfolio and can see who you are. Now they want to contact and support you personal, or even make a donation.

Your contact information should be obvious and easy to access; don’t hide it in the footer. Let people know they can contact you for a cheer or a chat. Use a form to make it easier for users to contact you (so that they don’t have to take down your email address and then open up their email manager). A form also allows you to ask for specific information, such as name, email address, details of specific interest.

BESIDES: Top Athletes provide an Guestbook to make it even easier to get in touch on a regular base!

7. Blog (News)

A blog is always a good idea. Blog about your area of expertise; show you know what you’re talking about. It will help promote you and prevent your website from lying static.

Let people follow you, and show off your most popular blog posts to new readers.

Be sure to enable comments for feedback. Don’t make users register to add a comment to your blog, and don’t use advanced anti-spam Captcha software, which only turns people off from commenting. There are plenty of anti-spam plug-ins available that don’t require users to do extra work.

8. Call to action

Ask yourself what you want to get out of your personal portfolio website. Do you want to boost your profile, or do you need fundings from time to time? Attract more blog readers? Maybe you just want people to know who you are.

Your Home page should have a call to action, a “Next step.” The best way to accomplish this is with a “call to action” button that is clear and stands out from the rest of the page. Link it to your blog, portfolio or contact page, and use appropriate language (e.g. “Support me,” “...” “View my portfolio”).

9. Use social networking websites

Now that people have an interest in you and your sports career, encourage them to follow you on other websites. Make it clear that they can follow you on Twitter, Facebook, Flickr, LinkedIn, etc. Make the most of social networks and have a group of friends to call on if needed.

10. Language and communication

How you conduct yourself is important. Remember, it’s a personal portfolio website, so be personal. You don’t need to sound like a corporate brand with no emotion. Be friendly and personal, but also clear and precise; don’t ramble. Once you write all the text for your website, read it again and see if you can cut it in half.